Debt markets platform CredAvenue on Thursday announced the appointment of Karanpreet Bindra as Chief Marketing officer. He will report directly to Gaurav Kumar, Founder and CEO, CredAvenue and will be based out of Bangalore.
In his current role, Bindra oversees the entire gamut of Digital, Product, PR/Comms, and Brand marketing at CredAvenue for both the Enterprise and the B2C businesses, according to a statement.
As a CMO, Bindra will be responsible for looking after CredAvenue’s Global Brand Strategy, Digital Marketing Strategy & Innovation, Product Marketing Strategy, and incubation of a Consumer Business. A digital evangelist, Karanpreet will also define a digital first path for all marketing efforts, the statement said.
Prior to joining CredAvenue, Bindra worked as a Head of Marketing – Rupeek which is an asset-backed consumer lending Fintech. He was also associated with Marico for close to seven years and was a group expat based out of Dubai. He also had stints with Akzonobel, and Future Brands.
As a growth specialist for over 15 years, Bindra has experience working with multiple seasoned brands ranging from FMCG, Fintech, Personal Care and Paints across a wide geography in India and the Middle East. While his speciality includes P&L management, Brand Development & Building and Digital Transformation, Bindra has also helped multiple start-ups grow exponentially, the statement added.
Gaurav Kumar, Founder and CEO, CredAvenue, said, “It’s an honour to have Bindra on board as he brings in stellar expertise in the field of Brand and Marketing. He has a clear vision for the future of marketing and innovation and can build a strategic team to execute the vision at CredAvenue.”
“Bindra is an all-rounder veteran who also has an entrepreneurial bent and we do foresee that the team and the brand will flourish under his guidance. We look forward to sustaining our strong working relationship,” Kumar added.
Karanpreet Bindra, CMO, CredAvenue, said, “This is an interesting juncture for the overall Fintech space and CredAvenue in specific. The addressable market size, a global mandate, a profitable business model, the CEO’s vision, and the quality of talent within the leadership team is a great combination. I am excited to take this opportunity to build a marketing-first approach to drive exponential growth at CredAvenue.”
Source: Economic Times